Multi-award-winning PR and social media agency, Approach PR, approached Q2Q for IT support in Spring of 2019. The firm needed help with preparing its IT infrastructure ahead of significant company growth.

Based in Ilkley, West Yorkshire, the PR and social media agency made the decision to switch technical support service providers, in order to future-proof the business. In addition, the communications experts needed to minimise the potential for staff downtime in the event of any IT issues.

Understanding the detrimental impact that faulty tech can have on an organisation’s efficiency, the seven-strong team was looking for a combination of secure, reliable and easy-to-use document storage, in tandem with a support provider which would equip staff with the confidence to use tech to its full potential – as well as deliver quick response times to any problems.

The solution

Alongside a fully-managed IT service – which includes helpdesk support, hardware installation, strategic planning, cloud backup and storage – Q2Q’s first project was an overhaul of the existing computing infrastructure.

Understanding the need for slick operations in this fast-moving industry, the techies made sure that upgrades to the current bank of Apple Macs caused minimal disruption, by planning works around the bespoke schedules of each user.

To avoid downtime, upgrades to six machines were carried out during annual leave or client meetings, over the course of two days.

Suzanne Watson, managing director at Approach PR said: “We’ve only been working with Q2Q for a relatively short period of time, but this first piece of work cemented the fact that I made the right decision to switch my IT support provider.

“The team was struggling with sluggish software, but rather than suggesting we invest in a range of new hardware, Q2Q was upfront and honest about a much more cost-effective solution. This meant we kept our existing machines, but they’ve had a complete reboot – and effectively run as good as new.”

Lorna Stellakis, managing director at Q2Q added: “It’s easy for companies to get swept along with the notion that when their IT starts performing at a sub-par level, it’s time to invest in new technologies.

“In truth, a relatively low-cost upgrade – in the grand scheme of things – can make a significant difference to machines which are only a few years old.”

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    Technical IT Support illustration at Q2Q HQ Lancaster, Lancashire and the North West