If you were lucky, you probably picked up a few fantastic bargains this weekend over Black Friday and Cyber Monday. If you did, you were in good company – this year, Cyber Monday became the biggest online shopping day in history.
Data from Adobe suggests that across US retail websites, $3.39 billion was spent online with $1.19 billion of that coming from mobile devices. These figures have increased significantly compared to those from last year, with mobile revenue increasing 48%. So what can we learn from these impressive figures?
Mobile Shopping is the Future
Firstly, it’s clear to see that mobile shopping is essential to the success of online retailers. Not only this, it is growing at an incredible rate. With this in mind, business owners no longer have the option to ignore their mobile users.
Back in 2015, Google released an update, affectionately known as ‘mobilegeddon’. This update effectively made it absolutely essential for websites to become responsive as those that failed to update would be penalised. This means that all websites should now be responsive, although there are probably still plenty out there that are not yet responsive.
Being responsive is not where it ends, however. There are many ways in which you can make your website more friendly for mobile users – using plugins, creating a fluid design and offering apps are all great ways to make sure that your mobile users carry on clicking.
There is Plenty of Competition
While increasing figures signals good things for online retailers, it also means that there is an awful lot of competition out there. Everybody is clamouring to pull business in over Black Friday and Cyber Monday, and many businesses struggle to get themselves heard over all the noise.
While Black Friday may be over for this year, it’s never too late to start planning for next year. It’s important to plan everything from your marketing to the capabilities of your website well ahead of time. Preparing your website to ensure that you can cope with high levels of traffic is essential, and it’s not something that should be left until next November.
We spoke about how to prepare for Black Friday last week, but the figures from the weekend really do reinforce just how essential this preparation is. Here at Q2Q, we understand just how much pressure and strain your website can be put under at this time of year. That’s why it is so important to have an IT support team like Q2Q on hand to make sure that your site works just as it should.
Find out more about how we can assist your business by giving us a call on 01524 581690to speak to a member of our expert team. Alternatively, check us out on Facebook, Twitterand LinkedIn to keep up with all our latest news and updates.