We can’t quite believe that we’re already in November and that 2017 is less than eight weeks away, here in the Q2Q office! But believe it, we must, as the New Year comes hurtling towards us. So, as 2017 looms, it’s time to start looking forward to everything a brand new year will bring – let’s take a look at some of our top technology predictions for 2017.
The Changing Face of Advertising Technology
The way you advertise your services to customers is set for an overhaul. In the past, there has been a great deal of guesswork involved in advertising. Sure, TV adverts aimed at children may be timed to coincide with the times children would be watching, but that is just about as precise as it gets. However, with the world of artificial intelligence, advertisers and business owners will be able to create incredibly pinpointed advertisements that are able to target niche audiences.
Artificial intelligence will work across a number of platforms utilising technologies that are already in common use. Just as cookies store computer data from users, learning about their online activities, artificial intelligence will be able to effectively learn about your habits, offering you the most relevant advertisements.
Say Goodbye to Wires
Wireless technology has been evolving for many years and most of us use it every day, but these technologies are set to evolve further, making life, both at home and at work, easier than ever. One company that is taking full advantage of wireless technology is Apple. Their latest release features wireless headphone capabilities, but they are reported to be following the trend of wireless charging with the iPhone 8, due to be released next year.
This evolution in technology has massive implications for businesses, particularly those that need to be mobile. Giving workers the ability to have easy access to everything they may need whilst out of the office will offer an advantage to many companies that need to be able to visit clients or suppliers.
The Evolution of Online Shopping
Online shopping seems to claim more and more revenue from the high street every year, but it looks like we will see the way we shop online change in 2017 and beyond. The incredible success of Pokémon Go demonstrated just how much we love augmented reality, so expect to see plenty of it in the near future!
In fact, many retailers are beginning to experiment with augmented reality, allowing customers to try before they buy. Whilst this technology is still in its early days, it looks like 2017 will see it evolve, giving us a new way of shopping.
There are many ways in which we see technology changing and developing in the future, but here at Q2Q, we strive to stay ahead of the curve, so you can leave it to us. If you would like to find out more about how our IT support services can help you stay up-to-date with the latest technologies, don’t hesitate to get in touch with us by calling 01524 581690 to speak to a member of our friendly team.