Approach PR appoints Q2Q IT due to significant growth

Managing Director

Fav thing about the office

It’s an office full of creative geeks with great banter, what’s not to love!

As a child I wanted to be a ... when I grew up

An actress

Guilty Pleasure(s)

Trash reality TV

Favourite Holiday

Walking in Wales if I am feeling energetic, Crete if I need a rest!

If I had a superpower it would be...

Mind Reading

Describe yourself in three words or less

Fun, nurturing, efficient

An interesting fact about me

My first car was a Humber Sceptre, which started my obsession with cars


Thai food, long walks with my dog, creating ideas with post it notes!

Favourite Band

I’ll listen to pretty much anything I can sing along to

Karaoke Jam

Islands in the stream, Dolly Parton

What I do at Q2Q:

My role is to provide the overall direction and “eye on the compass” as to where we, as a team are heading, setting the overall business strategy and financial budgeting.

I work with the team to ensure that there is continuous organizational performance improvement that is always customer focused, ensuring they are working collaboratively and efficiently, coaching them individually and as a team to bring out their best performance in supporting our customers.

Whilst always having been involved with systems implementation throughout my career, I have an operational background and no specific IT experience. However, if anything, I believe this makes me more qualified to ensure the team deliver great service, drawing from my operations experience, and having been on the wrong side of poor IT support in the past. I can relate to how crippling this can be to a business, making it paramount that we ensure that IT issues are as invisible as possible, leaving the customers to get on with running their businesses smoothly.

Background and Achievements

The majority of my career has been in the mad world of Fashion, on the planning and operational side. In my previous role as Operations Director for a Heritage Menswear brand, I was responsible for the end to end journey of the product, from range planning, through sourcing, production, quality control, logistics, warehousing and customer service. Some of my key achievements in this role were improving on all delivery and service KPI’s, improving quality performance from 10% rejects to 1%, and delivering a significant number of process improvements across the team, whilst also delivering a saving on costs of 10% on overheads.

• As this role spanned so many disciplines, it enabled me to focus on my true passion, which is process improvement and people development, so my proudest achievement was introducing a Continuous Improvement Project Team to the wider business, bringing a positive change culture based on a combination of ideas including Appreciative Inquiry and Solution Focus tools. The workshops we developed empowered people to solve problems cross functionally, and considerably improved communication, collaboration and efficiency, whilst making savings to the bottom line. These workshops have formed the basis of the tools I now incorporate into Q2Q, and offer as an additional consultancy service to Q2Q customers.

Hobbies and Interests

Walking with my dog, and eating out with family

Following several new client wins and a recruitment drive, Approach PR Ltd has appointed managed IT support provider Q2Q, to support and sustain its company growth.

Based in Ilkley, West Yorkshire, the PR and social media agency made the decision to switch technical support service providers in order to future-proof the growth of the business, as well as minimise the potential for staff downtime in the event of any IT issues.

Understanding the detrimental impact faulty tech can have on a firm’s efficiency, the seven-strong team was looking for a combination of secure, reliable and easy-to-use document storage, in tandem with a support provider which would provide staff with confidence in using tech, and quick response times to any problems.

Suzanne Watson, managing director at Approach PR explained: “The full team has been involved in the appointment of Q2Q as it was such an important decision for the business – and the way we operate. The team at Q2Q displayed a confident, reassuring and knowledgeable approach to our current IT needs and their advice on how to take our business and systems to the next level, impressed us all.

“We are looking forward to the next stage of our business growth, confident that the IT foundations – the infrastructure which should be so slick it is unseen and unheard – will support, strengthen and facilitate the smooth expansion of our organisation.”

Lorna Stellakis, managing director at Q2Q IT added: “It’s always a tough decision to switch providers. Even more so when it comes to something as integral to the day-to-day running of your business, such as IT support.

“For me, speaking to a client and understanding their pain points is just as important as identifying the technical problems within their infrastructure. By getting to know where Approach PR is currently – and where it wants to be in the future – we could provide solutions to support them on their journey.”

Q2Q will provide a fully-managed IT service – which includes helpdesk support, hardware installation, strategic planning, cloud backup and storage. In addition, the team will fix several long-standing technical issues, and implement changes designed to facilitate a more efficient way of working.

 If you’d like to speak to one of our team about what type of IT support might suit your business, give our friendly bunch a call!

The Approach PR team The Approach PR team The Approach PR team